Meet Kaylen
Hi! I’m Kaylen. I’ve been writing and running social media for over nine years, blending storytelling with strategy to help brands show up in a way that feels genuinely human. I believe the best content should feel like a conversation with a trusted friend who knows you like the back of their hand.
Over the last 10 years, I’ve learned that the best stories aren’t the ones that shout the loudest; they’re the ones that make people feel seen. I’ve built my career around those connections, really trying to understand the psychology, culture, and needs of the people I’m reaching. I want to know where they’ve come from, where they’re going, what they want, what they need (or don't know yet what they need).
I started out with my own travel blog back in college, and then sharing my work led tiny startup teams to find me. I dove in, figuring things out as I went, answering my own questions, and learning how to build from the ground up. Real scrappy self-starter stuff. Since then, I’ve taken those lessons to bigger brands across travel, hospitality, beauty, wellness, tech, and much more.
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At the end of the day, I’m just really into storytelling. Shaping them and making sure they actually land. I want people to stick around, come back, and share in the content I create. No matter the size or industry, my focus stays the same: I’m not just trying to make stuff sound pretty, I want it to actually work. I use stories to grab people, build trust, and then guide the audience toward whatever the goal is... clicks, sign-ups, sales, whatever it may be. For me, good content should feel like a real conversation, not a hard sell. And I must never forget strategy. I’m constantly thinking about how to connect with the audience and move the needle.​​​
New York native in Los Angeles
Sagittariius
Oldest of 4 sisters, forthright, people person, risk-taker, precise, high standards, spontaneous, hard to “turn off” creatively
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Some Fun Facts
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Favorite getaways: Jamaica, Vietnam, and Costa Rica
Favorite author: Ocean Vuong
Room service order: Blue cheese burger (medium rare) with fries, and a Coke with a lemon slice
Bucket list dream trip: Gorilla trekking in Rwanda
My travel hack: I take hotel slippers to use on the plane ride home to be comfy
Window, middle, or aisle seat? Window on short flights and aisle on long-haul flights
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Experience
B.A. in Communications and Marketing,
San Francisco State University, 2017
2020 - Present
Freelance
I lead projects in social media strategy and writing across industries, including travel, hospitality, fashion, beauty, wellness, technology, and more. I create tailored content that strengthens brand identity by aligning with each client’s unique voice, tone, and mission. I consistently deliver projects ahead of deadlines, streamline editorial calendars, and produce high-quality content that drives engagement and elevates brand presence.
August 2022 - Present
Content Writer
at Dollar Flight Club
I lead editorial for Dollar Flight Club’s flagship Navigator newsletter, reaching 1.5 million subscribers. I create engaging travel and news content, craft partner copy, and ensure each issue aligns with broader marketing campaigns for maximum impact. I also apply SEO best practices to enhance visibility and maintain the newsletter's position as a go-to travel resource.
Feb 2023 - March 2024
Account Director, Partnerships & Social Activation
at Beyond Brands
I managed budgets and expenses for partnership initiatives and events in Los Angeles, San Francisco, and San Diego. I led event planning and sponsorships, including a partnership with Angels Stadium, to grow brand visibility and client engagement. I collaborated with the content team on social campaigns to increase reach and engagement, and executed over 68 live activations across all cities for Pocari Sweat that generated 375K+ impressions.
Feb - Sept 2023
Social Media Director
at Pocketbook Agency
As a Social Media Director at Pocketbook Agency, I developed and executed organic content strategies across multiple platforms, driving a 150% increase in Instagram engagement within 60 days. I consistently improved overall engagement by 4–5% each month through innovative content approaches and design enhancements. I also collaborated with the Marketing and PR teams to ensure brand tone and messaging were accurately reflected in advertisements and press releases.
August 2021 - Dec 2022
Partner Account Lead
at FastAF
At FastAF, I developed and executed assortment line plans for beauty and skincare, expanding product variety and driving sales growth by identifying market gaps and emerging trends. Partnering with the Strategic Partnerships Manager, I supported the grocery line expansion on the app by onboarding new partners and contributing to a successful launch. I also managed product development timelines, overseeing the on-time delivery and launch of more than 16 products that increased user engagement and app downloads.
Accounts managed: Beyond Meat, Crown Affair, Dedcool, Dr. Barbara Sturm, Flamingo Estate, Goop, Grown Alchemist, Kettle Chips, Kin Euphorics, La Morra Pizzeria, Love Corn, McConnell’s, Olaplex, Ouai, Oui the People, Purely Elizabeth, Skin Gym, Solawave, Tate’s Cookies, The Feelist, Torres Chips, and more.
July 2017 - August 2021
Social Media &
Partnerships Manager
at WelcomeBox Inc. / WelcomeWFH
As Brand Partnerships Manager at WelcomeWFH, I developed and executed a comprehensive marketing strategy that grew brand engagement and expanded partner collaborations within months. I managed end-to-end partnerships with brands such as Kind Bars, TCHO Chocolate, Ursa Major, Popchips, and L’Occitane, driving co-branded campaign reach and new customer acquisition. I also oversaw budgets and expenses for partnership activities and industry events, optimizing resources to reduce costs while maximizing ROI.
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In my earlier role as Social Media Manager, I built Welcome WFH’s cross-channel presence from the ground up on Instagram, Twitter, Facebook, Pinterest, and LinkedIn. Within the first six months, this work increased overall follower engagement by 40%. By analyzing content performance and sharing insights with internal teams, I helped raise click-through rates by 15% and boosted conversion rates by 20%.
Feb 2020 - July 2020
Social Media Manager
at INSTACO
I managed six fashion-focused social media accounts for macro influencers, overseeing content creation, scheduling, and community engagement across Instagram, Twitter, TikTok, and Facebook. I collaborated with in-house graphic designers and brand managers to produce visually cohesive content and create digital campaigns. I partnered with the Influencer Marketing team to execute influencer campaigns, including Bloomingdale’s spring launch campaign, and live activations for Lani the Label, driving measurable boosts in brand reach, impressions, and overall campaign performance.